Which wealth route fits you?
Mutual Funds vs PMS vs AIF
Mutual Funds
Start from ₹500/monthPMS
Min ₹50 lakhAIF
Min ₹1 crorePCJ distributes third-party products; PMS & AIF are products of SEBI-registered managers. Not investment advice.
The portfolio is the engine. Planning is the chassis.
Serious wealth management is broader than a portfolio — it integrates strategy across equity, fixed income, funds and alternatives; liquidity planning; succession thinking; insurance; and consolidated reporting across the family's accounts.
A written plan first
Objectives, horizons, liquidity needs and allocation ranges — written down before any product enters the conversation.
Allocation does the work
The mix between equity, debt, gold and alternatives explains far more of long-term outcomes than any single pick.
Costs & conflicts, disclosed
How we earn is explained upfront. Registrations are verifiable facts — check us on SEBI and exchange websites.
A person, not a queue
A dedicated Relationship Manager who knows your balance sheet — and picks up the phone.
PMS — professionally managed, mandate-based portfolios
Portfolio Management Services are offered by SEBI-registered portfolio managers who run a dedicated portfolio in your own name against a written mandate — discretionary or non-discretionary — with a regulatory minimum investment of ₹50 lakh.
Through the PCJ Wealth Desk you can access, evaluate and complete documentation for suitable PMS strategies, and track them alongside your broking and demat relationship.
PMS at a glance
AIF at a glance
AIF — strategies beyond the listed market
Alternative Investment Funds pool capital for strategies that listed markets can't offer — private equity, private credit, long-short and more. They carry lock-ins, complexity and manager risk, and suit investors who understand both.
We help you evaluate offer documents, complete onboarding with the fund, and keep the position visible within your overall plan.
Bonds & NCDs
Non-convertible debentures and listed debt can anchor the income side of a portfolio. We facilitate access to public issues and secondary-market debt, held safely in your NSDL demat account — with credit quality, tenor and taxation explained before you commit.
Public NCD issues
Apply to rated public issues during their offer windows.
Listed debt
Buy and sell listed bonds on-exchange through your PCJ account.
Held in demat
Interest and redemption flow directly to your registered bank account.
Insurance — Life & General
A wealth plan is incomplete without protection. Through our insurance tie-ups, the Wealth Desk helps you put term life, health and general covers in place — sized to your liabilities and family needs, not to a sales target.
The Wealth Desk process
Frequently Asked Questions
HNIs, families and business owners who want managed strategies, alternatives, income assets and protection coordinated in one relationship — typically alongside an existing PCJ broking and demat account.
No. In PMS your securities sit in your own demat account in your name. In AIFs you hold units of the fund as per its offer document.
Our role and remuneration — brokerage, distribution or referral arrangements — are disclosed to you before you commit to any product.
Yes, subject to product-specific eligibility and documentation. Speak to your RM about PIS and FEMA requirements.
PMS (Portfolio Management Service) is a professionally managed portfolio where a SEBI-registered portfolio manager invests on your behalf under an agreed mandate — and the stocks are held in your own demat account. SEBI sets the minimum investment at ₹50 lakh, making PMS suitable for high-net-worth investors who want focused, personalised management.
An AIF (Alternative Investment Fund) is a SEBI-regulated pooled fund for strategies beyond regular mutual funds — long-short equity, private credit, unlisted opportunities and more. The minimum investment is ₹1 crore, and funds are typically tenure-bound. AIFs suit qualified investors looking to diversify beyond listed markets.
PCJ distributes PMS and AIF products of SEBI-registered managers. Our Wealth Desk helps you shortlist strategies that fit your goals and risk profile, coordinates the paperwork, and reviews performance with you — one relationship and consolidated attention, while the regulated manager runs the portfolio.
No product can guarantee returns, and SEBI registration is never an assurance of performance. PMS and AIF offer flexibility and concentration that mutual funds cannot, which can work both ways. The honest approach is matching the vehicle to your corpus, horizon and risk appetite — which is exactly what a Wealth Desk conversation is for.
A SIP, or Systematic Investment Plan, invests a fixed amount into a mutual fund every month automatically. Because you invest the same amount at different prices, you naturally buy more units when markets are cheap and fewer when they are expensive — this is called rupee-cost averaging. Over the years, SIPs turn small monthly savings into meaningful wealth through compounding.
Yes. SIPs are completely flexible — you can pause, stop, increase or decrease them without penalty. An SIP is not a lock-in (except tax-saving ELSS funds, which have a three-year lock-in per instalment). That said, SIPs work best when you let them run through market ups and downs.
Mutual funds are regulated by SEBI and your units are held in your name with the fund's registrar. 'Safe' depends on the type of fund: liquid and debt funds are steadier, while equity funds move with the market and are meant for long horizons. Mutual fund investments are subject to market risks — always read the scheme documents, and match the fund to your goal and time frame.
NAV is the per-unit price of a mutual fund, declared daily. A ₹10 NAV fund is not cheaper or better than a ₹100 NAV fund — your returns depend only on how much the fund's portfolio grows after you invest, not on the NAV number itself. Choose funds by strategy, quality and track record, not NAV.
PCJ Holdings is an AMFI-registered mutual fund distributor (ARN-63632). We help you choose schemes, set up SIPs and track everything in the PCJ Wealth app, with a Relationship Manager to guide you. The funds themselves are managed by SEBI-regulated asset management companies, and your units are always in your name.
A fund's advertised return assumes one lump-sum investment, but your SIP invests every month, so each instalment has a different journey. XIRR is the correct measure for SIPs — it accounts for the timing of every payment. The PCJ Wealth app shows your XIRR so you always see your true personal return.
Yes. PCJ Holdings is a SEBI-registered stock broker and a depository participant with NSDL, and a member of NSE, BSE and MCX since 2006. Your shares are not held by us — they sit in your own demat account with the depository (NSDL) in your name. Your funds are kept in client bank accounts that are separate from the company's own money, as SEBI rules require. Exchanges also run regular inspections of every member broker.
Your shares always remain in your own demat account at the depository, in your name — a broker cannot spend or lose them. Even in the unlikely event of a broker shutting down, your holdings stay with NSDL and can be moved to any other depository participant. This separation of assets is exactly why SEBI created the depository system.
Our role: distributor, not manufacturer
Products offered through the PCJ Wealth Desk are third-party products that we distribute — mutual funds as an AMFI-registered distributor (ARN-63632), and PMS & AIF strategies of SEBI-registered Portfolio Managers and AIF investment managers under distribution / referral arrangements.
- Who manages your money: the respective AMC, portfolio manager or AIF investment manager. Agreements are executed directly between you and them; PCJ is not the investment manager of any product.
- How we earn: commission or distribution/referral fees from the product manufacturer, disclosed before you invest. Mutual fund trail commission is built into the regular-plan expense ratio.
- Eligibility: PMS requires a minimum of ₹50 lakh; AIFs require a minimum of ₹1 crore and are offered by private placement to eligible investors only, governed by the fund’s Private Placement Memorandum (PPM).
- No advisory: PCJ does not provide investment advisory services — our guidance is incidental to distribution, and all investment decisions rest with you.
All market-linked products carry risk; returns are not guaranteed. Read scheme documents, disclosure documents and PPMs carefully before investing.
Begin with a conversation, not a product
Tell us about your goals — a senior member of the Wealth Desk will walk you through what a written plan would look like.